Pathanam’s New Line of Business (LOB): Art Integrated Learning (AIL) Partnership Program:
Pathanam is proud to announce the launch of its newest Line of Business (LOB) , the Art Integrated Learning (AIL) Partnership Program — designed to transform Indian classrooms from Class 1 to 12 through creative and experiential learning. This initiative enables leading brands and organizations to become strategic partners in shaping future learning experiences while aligning their product and services with the National Education Policy (NEP) 2020 and National Curriculum Framework (NCF) 2023 and 2024.
What is the AIL Partnership Program?
The AIL Partnership Program integrates partner brands’ products and services into art-based learning activities aligned with core educational frameworks and learning outcomes.Pathanam pioneers a transformative platform that links brands with essential education, skill-building, and career insights. By integrating products and services into learning through Art Integrated Learning (AIL), we create a unique ecosystem where brands empower young learners while expanding their reach to schools, teachers, parents, and society.
Mission statement: Empowering Classrooms, Elevating Brands
How It Works:
Customized Activities: Expert-designed art-integrated learning modules incorporating partner products or services.
Engagement Across Age Groups: Activities for Classes 1 to 12, embedding the brand within student learning experiences.
Experiential Learning Approach: Hands-on learning through art, music, drama, and craft, reinforcing learning while enhancing brand recall.
Curriculum Alignment: Activities linked to core subjects (Math, Science, English, Social Studies).
Impact Measurement: Real-time data on student engagement, retention, and learning outcomes, providing valuable insights for brands.
Why Partner with Pathanam?
✅ Targeted Engagement: Direct exposure to school age children and families across India.
✅ Positive Brand Association: Position your brand as part of an educational transformation.
✅ Scalability: Nationwide rollout across multiple schools ensures sustained reach and engagement.
✅ Social Impact: Support educational upliftment and bridge the rural-urban divide.
✅ Creative Brand Integration: Subtle product integration into learning content without direct expensive advertisement s.
Example Activities:
Art and Craft with Product Use: Students use branded art supplies for creative projects.
Story-Based Role Plays: Drama activities based on partner brand themes.
STEAM Projects: Use branded stationery, science kits, or tools for interactive experiments.
Environmental Awareness Campaigns: Use eco-friendly products to create sustainable art projects.
Soft Drink Commercial (Beverage Brands) – Students create and film a soft drink commercial using marketing strategies and product samples from a leading beverage brand, combining media and business skills.
Smartphone Feature Analysis (Mobile Phone Companies) – Students analyze and compare the features of different smartphones using models provided by a leading mobile phone brand, connecting technology and consumer awareness.
Automobile Design Prototype (Car and Bike Manufacturers) – Students design a model of a fuel-efficient car or bike using design kits provided by an automobile company, linking physics, engineering, and design.
Snack Packaging Redesign (Snack Brands) – Students create eco-friendly packaging designs for popular snack products using materials from a leading snack brand, integrating art and environmental science.
Fast Food Supply Chain Simulation (Fast Food Chains) – Students map the supply chain process of a fast-food brand and present ways to make it more sustainable, combining business operations and environmental awareness.
Home Appliance Efficiency Test (Electronics and Home Appliance Brands) – Students test and measure the energy efficiency of different home appliances using samples from a leading brand, linking physics and environmental science.
Cosmetics Brand Identity (Beauty and Personal Care Brands) – Students create a new product line for a cosmetic brand, including logo, slogan, and advertising strategy, combining business, art, and communication.
Sportswear Performance Testing (Sportswear Brands) – Students test different sportswear materials for comfort and durability, linking science and physical education.
Music Streaming Recommendation System (Music Platforms) – Students create an algorithm-based system for music recommendations using data provided by a music streaming company, integrating coding and consumer behavior analysis.
Milk and Dairy Nutrition Analysis (Dairy Brands) – Students analyze the nutritional content of different dairy products and create a health plan based on the findings, linking biology and health education.
Tea and Coffee Flavor Testing (Tea and Coffee Brands) – Students organize a blind taste test and analyze consumer preferences using products from a tea and coffee brand, combining business research and sensory science.
Online Grocery Delivery Logistics (E-Commerce Platforms) – Students map the delivery process of an online grocery store and suggest improvements in delivery speed and cost, combining geography and business strategy.
Detergent Effectiveness Test (Household Cleaning Brands) – Students test the cleaning efficiency of different detergents using samples from a leading brand, linking chemistry and consumer science.
Telecom Network Analysis (Telecommunication Companies) – Students create a model of how telecom networks function and suggest improvements in signal strength and coverage, linking physics and communication technology.
Luxury Fashion Trend Forecasting (Luxury Clothing Brands) – Students analyze past fashion trends and predict future trends for a luxury brand, combining business strategy and cultural analysis.
Smart TV Interface Design (Electronics Brands) – Students create a mock design for a Smart TV user interface using guidelines from an electronics company, integrating technology and user experience design.
Instant Noodles Flavor Innovation (Food Brands) – Students design a new flavor for an instant noodle brand and create an advertising campaign around it, combining product development and marketing.
Airline Travel Experience Improvement (Airline Companies) – Students design a better customer experience model for an airline, including seat design and in-flight services, linking business strategy and customer service.
Ride-Sharing Pricing Strategy (Ride-Hailing Companies) – Students analyze the pricing model of a ride-sharing company and suggest improvements in dynamic pricing, combining business and data analysis.
Water Purification Test (Bottled Water Brands) – Students test different bottled water products for purity and mineral content using samples from leading brands, linking chemistry and health science.
Hospitality and Hotel Chain Experience (Hotel Chains) – Students design an ideal guest experience plan for a hotel chain, including room design and customer service protocols, combining business and design thinking.
Car Safety Feature Testing (Automobile Brands) – Students test the effectiveness of different car safety features using simulations provided by an automobile company, linking physics and consumer safety.
Cooking Oil Quality Analysis (Edible Oil Brands) – Students compare the health benefits and cooking efficiency of different cooking oils from major brands, linking chemistry and health.
Personal Loan Comparison (Banking Firms) – Students analyze the terms and benefits of personal loans from different banks and suggest the best option based on customer profiles, linking business studies and financial literacy.
Virtual Storefront Creation (E-Commerce Brands) – Students design a mock online store using templates and product samples from an e-commerce brand, learning about digital marketing and business operations.
Agricultural Sustainability Model (Agro-Based Companies) – Students create a mini-farm model using soil, seeds, and eco-friendly materials provided by an agricultural company, integrating science and environmental studies.
Fashion and Weather Connection (Clothing Brands) – Students create weather-specific outfits using cutouts and fabric samples, learning about the impact of weather on clothing choices.
Fitness Routine Planning (Fitness and Wellness Brands) – Students design and demonstrate a fitness routine using guidelines and equipment provided by a wellness company, connecting physical education and biology.
Space Exploration Project (Aerospace Industry) – Students build a model of a space shuttle using recyclable materials, linking physics, art, and engineering.
Digital Content Creation (Social Media Platforms) – Students create a mock social media campaign for a cause using a design tool from a tech company, integrating digital literacy and communication skills.
Music and Math Fusion (Streaming and Music Platforms) – Students create a rhythm pattern using math calculations and perform it using instruments or body percussion.
Pet Care and Science (Pet Food and Accessories Brands) – Students create a care guide for pets using products and resources provided by a pet care brand, linking biology and environmental awareness.
Eco-Tourism Map (Travel Industry) – Students create an eco-friendly tourism map highlighting sustainable practices, sponsored by a travel brand, connecting geography and environmental studies.
Waste Management Model (Recycling Companies) – Students create a waste management plan and design bins using guidelines and samples from a recycling company, promoting environmental responsibility.
Artificial Intelligence in Daily Life (Tech Companies) – Students create a storyboard on how AI impacts daily life, using resources provided by a tech firm, linking computer science and creative writing.
Smart Home Design (Home Automation Brands) – Students design a smart home model using design kits provided by a smart tech company, connecting physics, design, and digital literacy.
Cosmetic Chemistry Lab (Beauty and Skincare Brands) – Students create a natural skincare product using ingredients from a skincare company, understanding chemistry and product formulation.
Banking and Economics Simulation (Banking Firms) – Students create a virtual banking system and simulate transactions, sponsored by a financial institution, connecting economics and math.
Urban Planning and Sustainability (Infrastructure Companies) – Students design an eco-friendly city model using resources from an infrastructure brand, linking geography, environmental studies, and art.
Personal Finance Workshop (Investment Companies) – Students create a mock investment plan using resources provided by an investment company, integrating math and business studies.
Energy Conservation Campaign (Renewable Energy Firms) – Students design a poster and create a plan for conserving energy in schools using materials provided by a renewable energy company.
Community Health and Hygiene (Pharmaceutical Companies) – Students create a health awareness poster and conduct a mock hygiene workshop, sponsored by a healthcare brand.
Film and Advertising Creation (Media and Advertising Firms) – Students create a 30-second commercial using resources and guidelines from a media company, blending creativity and marketing skills.
Food Supply Chain Model (Food Delivery Companies) – Students design a supply chain flowchart for a food delivery company, understanding logistics and operations.
Virtual Museum Tour (Art and Culture Institutions) – Students create a digital museum tour using images and resources provided by an art organization, connecting history, art, and technology.
Product Packaging Redesign (Consumer Goods Brands) – Students redesign packaging for a popular product to make it more eco-friendly, using resources from a consumer goods company.
Climate Change Art Installation (Environmental NGOs) – Students create a visual installation highlighting the impact of climate change using recycled materials, sponsored by an environmental organization.
Mental Health Awareness Poster (Wellness Brands) – Students design a poster promoting mental health awareness using resources provided by a wellness brand, combining psychology and art.
STEAM Toy Prototyping (Toy Companies) – Students create and test a STEAM-based toy using materials from a toy company, integrating science, design, and problem-solving.
Historic Event Reenactment (Tourism and History Groups) – Students plan and perform a reenactment of a historic event using costumes and props provided by a history-focused organization.
Community Service Planning (Non-Profit Organizations) – Students design and present a community service project using resources from a non-profit, linking social studies and leadership skills.
Food Waste Reduction Model (Restaurant Chains) – Students create a plan to reduce food waste in school using guidelines and data from a food brand, integrating environmental science and business studies.
Social Entrepreneurship Pitch (Business Incubators) – Students develop and present a business idea to solve a social problem, using mentorship from a business incubator.
Gaming and Strategy Design (Gaming Companies) – Students design a board or digital game using templates and guidelines from a gaming company, combining logic, design, and strategic thinking.
Recycling Awareness Campaign (Waste Management Firms) – Students create a recycling awareness campaign using materials from a waste management company, integrating environmental science and creative communication.
Literary Magazine Creation (Publishing Houses) – Students create a class literary magazine using templates and resources from a publishing house, combining writing, editing, and design skills.
Art and Math Fusion (Art Supply Companies) – Students create a geometric art piece using materials from an art supply brand, linking math and creative expression.
Fitness and Sports Analytics (Sports Equipment Brands) – Students create a performance improvement plan using sports data and equipment from a sports company, combining data analysis and physical education.
Smart Gadget Prototype (Technology Brands) – Students design a prototype of a new smart gadget using materials and guidelines from a tech company, linking innovation and problem-solving.
Theatre and Language Learning (Performing Arts Groups) – Students create and perform a short play in a foreign language using resources from a theatre group, combining language learning and drama.
Mobile App Development (Tech Firms) – Students design and present a prototype of a mobile app that solves a community problem using resources from a tech company, integrating coding and social awareness.
Eco-Friendly Festival Planning (Event Management Firms) – Students plan an eco-friendly school festival using sustainable materials and resources from an event management company, linking environmental science and event planning.
Data Visualization Workshop (Data Science Firms) – Students create a data dashboard to analyze school performance using software from a data firm, integrating math and computer science.
These activities not only make learning engaging but also help students connect theoretical knowledge with real-world applications, creating a holistic learning experience.
*Note *
Pathanam will design customized Art Integrated Learning (AIL) activities tailored to the unique selling points of each brand and its products and services. These activities will be integrated into lesson plans, ensuring effective AIL implementation and experiential learning, fostering deeper understanding and engagement through innovative and product-specific educational experiences.
Product and services type who can partner with Pathanam.
(Daily/Regular Use):
Food Brands
Snack Brands
Fast Food Chains
Dairy Brands
Tea and Coffee Brands
Soft Drinks Brands
Ice Cream Brands
Bread and Bakery Brands
Cereal Brands
Cheese and Dairy Products
Chocolate and Confectionery Brands
Packaged Juice Brands
Biscuits and Cookies Brands
Potato Chips and Snack Brands
Instant Noodle Brands
Ready-to-Eat Meals Brands
Meat and Seafood Brands
Cooking Oil and Ghee Brands
Flour and Grain Brands
Pickle and Chutney Brands
Spices and Seasoning Brands
Honey and Spreads Brands
Bottled Water Brands
Moderate Consumption Type (Weekly/Monthly Use):
Beverage Brands ( Energy drinks )
Plant-Based Food Brands
Frozen Food Brands
Frozen Pizza and Snack Brands
Pasta and Sauce Brands
Salad Dressing and Condiment Brands
Soup and Broth Brands
Energy Drink Brands
Sports Drink Brands
Coffee Chains
Tea Chains
Bottled Milk Brands
Yogurt and Probiotic Brands
Flavored Yogurt Brands
Plant Milk and Alternative Dairy Brands
Meal Replacement Brands
Protein Powder and Supplements Brands
Dried Fruit and Trail Mix Brands
Nut and Seed Brands
Health Bar Brands
Chewing Gum Brands
Candy and Mint Brands
Jam and Jelly Brands
Cake and Pastry Brands
Instant Coffee and Tea Brands
Meat Substitute Brands
Ice Tea and Flavored Water Brands
Occasional Consumption Type:
Art Supplies
Stationery
Science Kits
Eco-Friendly Products
Sporting Goods Brands
Skincare Brands
Beauty and Personal Care Brands
Baby Care Products
Pet Food and Accessories Brands
Toy Manufacturers
Service-Based Consumption (Frequent to Occasional):
Mobile Phone Companies
Telecommunication Companies
E-Commerce Platforms
Ride-Hailing Companies
Hotel Chains
Airline Companies
Financial Institutions
Banking Firms
Insurance Companies
Travel Industry
Social Media Platforms
Music Platforms
Digital Marketing Platforms
Consumer Goods and Electronics:
Electronics and Home Appliance Brands
Consumer Electronics Brands
Home Automation Brands
Clothing Brands
Luxury Clothing Brands
Sportswear Brands
Infrastructure and Industry:
Automobile Brands
Car and Bike Manufacturers
Aerospace Industry
Recycling Companies
Infrastructure Companies
Renewable Energy Firms
Investment Companies
Agro-Based Companies
Pharmaceutical Companies
Education and Professional:
Educational Technology Firms
Publishing Houses
Health and Wellness Products
Fitness and Wellness Brands
Lower Consumption Type (Occasional or Industry-Specific):
Vinegar and Cooking Brands
Puffed Rice and Snack Mix Brands
Pathanam Blended Learning Management Digital Apparatus: NEP 2020 and NCF 2023/24 Alignment
Pathanam’s Blended Learning Management System (LMS) is designed to fulfill the key directives of NEP 2020 and NCF 2023/24 by integrating cutting-edge technology with adaptive learning strategies.
1. Competency-Based Learning (CBE) and Personalized Learning
NEP Focus: Shift from rote learning to understanding and competency-based education.
Pathanam Features:
✔️ Personalized Learning Paths – Tailored learning based on student progress.
✔️ Adaptive Assessments – Dynamically adjusts content to individual learning levels.
✔️ Gamification Elements – Encourages engagement through competitive and interactive tools.
✔️ Intelligent Recommendations – Suggests personalized content based on learning gaps.
✔️ Learning Paths (Curriculums) – Competency-based learning progression.
2. Experiential Learning and Interactive Pedagogy
NEP Focus: Encourage active, hands-on learning experiences.
✔️ Interactive Whiteboards – Real-time collaboration and problem-solving.
✔️ Drag & Drop Interactions – Reinforces understanding through tactile engagement.
✔️ Hybrid Learning Courses – Blends offline and online learning experiences.
✔️ SCORM and xAPI Compatibility – Ensures standardized, reusable content.
✔️ AI-Driven Content Recommendations – Enhances learning through targeted content suggestions.
3. Multilingualism and Inclusive Education
NEP Focus: Promote learning in mother tongue and regional languages while ensuring inclusivity.
✔️ Multi-Language User Interface – Supports regional languages.
✔️ Content Translation – Translates learning material into local languages.
✔️ Accessibility Compliance (WCAG) – Ensures content is accessible for students with disabilities.
✔️ Geo-Location Tracking – Customizes content based on regional requirements.
4. Flexibility and Student Autonomy
NEP Focus: Provide flexible learning paths and student choice in learning.
✔️ Self-Enrollment with PIN – Allows students to enroll independently.
✔️ Adaptive Learning – Modifies content based on student pace and response.
✔️ Role-Based Permissions – Customizes platform access based on user roles.
✔️ Adaptive Course Release – Unlocks content progressively based on performance.
5. Teacher Empowerment and Professional Development
NEP Focus: Enhance teacher training and capacity building.
✔️ Adaptive Assessments – Helps teachers gauge student progress.
✔️ Certification Templates Management – Facilitates structured teacher training.
✔️ Peer Review System – Encourages collaborative professional development.
✔️ Custom Notifications and Alerts – Keeps teachers informed of student performance and curriculum updates.
6. Digital Integration and Real-Time Data Tracking
NEP Focus: Leverage technology to enhance learning and track progress.
Pathanam Features:
✔️ Real-Time Performance Tracking – Provides insights into student engagement.
✔️ Dynamic Learning Dashboards – Offers customized progress views.
✔️ Data Analytics and Reporting – Generates insights on learning patterns.
✔️ Calendar Sync with Google and Outlook – Organizes learning schedules efficiently.
Strategic Positioning and Brand Impact
This initiative positions Pathanam and its partners at the forefront of India’s educational transformation:
🎯 Social Impact: Brands will be recognized for supporting rural and urban education.
🎯 Brand Recall: Consistent classroom presence builds familiarity and trust.
🎯 Innovative Engagement: Direct product use in creative learning drives positive brand association.
🎯 NEP and NCF Compliance: Strong alignment with national education policies ensures credibility and scalability.
Call to Action
Pathanam invites forward-thinking brands and organizations to join this groundbreaking initiative. Become a partner in reshaping Indian education — combining business growth with social impact.
👉 Let’s build the future — one classroom at a time!