AIL Partnership Program
Pathanam connecting products with purpose — shaping futures, strengthening brands.

Art Integrated Learning (AIL) Partnership Program and its implementations using enhanced and blended Pathanam Knowledge Management System (PKMS).
Pathanam Unveils ‘Jigyasha’ – A Transformative Art Integrated Learning (AIL) Partnership Program to Revolutionize Indian Education!
“Where Creativity Meets Curriculum – Building the Future of Bharat’s Classrooms!”
Pathanam is thrilled to introduce ‘Jigyasha’, our groundbreaking Art Integrated Learning (AIL) Partnership Program, designed to redefine education from Class 1 to 12 by weaving creativity, culture, and experiential learning into the very fabric of India’s classrooms.
Inspired by the visionary National Education Policy (NEP) 2020 and aligned with the National Curriculum Framework (NCF) 2023 & 2024, ‘Jigyasha’ empowers leading brands and organizations to become changemakers in education. By integrating art, storytelling, and indigenous knowledge systems into core subjects, we aim to nurture innovative thinkers, problem solvers, and proud Indian minds of tomorrow.
Why Partner with ‘Jigyasha’?
- Align with NEP 2020 & NCF – Support India’s educational transformation.
- Enhance Brand Legacy – Be a catalyst for creative, holistic learning.
- Engage Young Minds – Foster innovation through art, culture, and hands-on experiences.
- Empower Teachers & Schools – Equip educators with dynamic, culturally rooted teaching tools.
Join us in shaping an inclusive, vibrant, and future-ready India—where every child learns not just for exams, but for life!
Be a Part of India’s Educational Renaissance! Partner with ‘Jigyasha’ Today.
“Sanskriti, Kalā, aur Gyan – Ek Saath!”
#Jigyasha #ArtIntegratedLearning #NEP2020 #FutureOfEducation #IndianEdRevolution #PathanamForBharat
What is Jigyasha?
Jigyasha – Igniting Young Minds Through Art Integrated Learning (AIL)
At Pathanam, we believe that learning should be as vibrant and dynamic as India’s rich cultural tapestry. Jigyasha – Our AIL Partnership Program is a groundbreaking initiative that seamlessly weaves partner brands into the fabric of art-based education, making learning engaging, meaningful, and deeply rooted in India’s educational ethos.
Where Brands Meet Bharat’s Shiksha Revolution
India’s New Education Policy (NEP) emphasizes experiential and creative learning – and that’s exactly what Jigyasha delivers. We partner with visionary brands to integrate their products and services into Art Integrated Learning (AIL), transforming classrooms into hubs of innovation, creativity, and skill development.
Why Jigyasha?
- Aligned with NEP & NCERT Frameworks – Our activities are designed to meet core learning outcomes while keeping education fun and interactive.
- Empowering Bharat’s Future – Brands don’t just sell; they inspire, educate, and shape young minds across schools, teachers, parents, and communities.
- A Win-Win Ecosystem – Partners gain meaningful engagement with schools and families, building trust while contributing to India’s educational growth.
- Art + Learning = A Smarter, More Creative India
From traditional Indian art forms to modern creative expression, Jigyasha makes education a joyful journey where brands play a pivotal role. Whether it’s through storytelling, hands-on activities, or digital innovation, we ensure that learning stays rooted in Indian values while embracing global skills.
Join us in redefining education – where every product becomes a tool for knowledge, every brand a catalyst for curiosity, and every child a future-ready innovator.
Jigyasha – Because Learning Should Spark Joy, Wonder, and Infinite Possibilities!
Mission statement: Empowering Classrooms, Elevating Brands
How It Works:
- Customized Activities: Expert-designed Art Integrated Learning Modules incorporating partner Products or Services.
- Engagement Across Age Groups: Activities for Classes 1 to 12, embedding the brand within student learning experiences.
- Experiential Learning Approach: Hands-on learning through art, music, drama, and craft, reinforcing learning while enhancing brand recall.
- Curriculum Alignment: Activities linked to core subjects (Math, Science, English, Social Studies).
- Impact Measurement: Real-time data on student engagement, retention, and learning outcomes, providing valuable insights for brands.

Why Partner with Pathanam?
- Targeted Engagement: Direct exposure to school age children and families across India.
- Positive Brand Association: Position your brand as part of an educational transformation.
- Scalability: Nationwide rollout across multiple schools which ensures sustained reach and engagement.
- Social Impact: Support educational upliftment and bridge the rural-urban divide.
- Creative Brand Integration: Subtle product integration into learning content without direct expensive advertisements.

Engaging Activity Ideas that We Can Design & Implement
for Various Sectors

Art and Craft with
Product Use
Students bring vibrant ideas to life with desi-branded art supplies—Camlin colours, Nataraj pencils, and Anupam sketchbooks—transforming classrooms into hubs of creativity, where every stroke celebrates our rich heritage and youthful imagination.

Story-Based
Role Plays
Spice up your brand with desi drama! Engage audiences through partner-themed theatrical activities—think cinematic flair, street-play energy, and festive storytelling. Perfect for brand collabs that resonate with India’s vibrant culture.

STEAM
Projects
Spice up learning with Swadeshi flair—try branded Rangoli stationery, Chai Chemistry kits, or Jugaad tools for hands-on experiments. Blend tradition with science, turning every lesson into a vibrant mela of discovery!

Environmental Awareness Campaigns
Transform waste into wonder with eco-friendly, Indian-inspired art! Use clay, jute, recycled paper, and natural dyes to craft sustainable masterpieces. Celebrate our heritage while protecting Mother Earth—one creative upcycle at a time.

Commercial Beverage Brands
Students craft a vibrant soft drink ad., blending cinematic flair with savvy marketing tricks, using samples from a top beverage brand. A perfect masala of media magic and business brains—bringing thanda ideas to life with creativity and jugaad.

Smartphone Feature Analysis
Empowering young minds, students explore and compare cutting-edge smartphone features from a top mobile brand, blending tech-savvy learning with consumer awareness—nurturing the next gen of smart, informed buyers in Digital India!

Car and Bike
Manufacturers
Students innovate 'Green Riders'—eco-friendly car & bike models using auto kits, blending physics, engineering, and traditional design. Inspired by jugaad, they fuel the future of sustainable mobility, proving innovation thrives where science meets swadeshi spirit!

Snack Packaging
Redesign
Young innovators reimagine snack packaging with eco-conscious flair, blending traditional Indian artistry & sustainable science, using materials from a top desi snack brand—turning everyday namkeen & treats into planet-friendly masterpieces!

Fast Food
Supply Chain
Students explore the farm-to-fork journey of a popular Indian fast-food chain, uncovering eco-friendly hacks to spice up sustainability—blending smart business moves with planet-friendly practices. From local sourcing to waste reduction, they craft a greener, leaner future for desi fast food!

Home Appliance
Efficiency Test
Students explore the jugaad of energy efficiency, testing top-brand appliances—from desert-coolers to pressure cookers—blending ancient thrift with modern physics. A vibrant experiment where tradition meets sustainability, proving eco-smart living is truly desi at heart!

Cosmetics
Brand Identity
Students craft a vibrant, India-inspired cosmetic line, with a lotus logo, slogan - 'Beauty with Bharat's Soul' and filmy-style ads. blending tradition and trends. A perfect fusion of business, art, and storytelling, celebrating India’s rich heritage in every product!

Sportswear Performance Testing
Students explore the science of sportswear, testing traditional fabrics like khadi and modern blends for comfort and durability, merging ancient wisdom with cutting-edge tech—where NCERT meets sweat and resilience on the Kabaddi Court!

Music Streaming
Platforms
Students design a smart, algorithm-driven music recommendation system, blending coding prowess with consumer insights from a leading streaming platform, to deliver personalized tunes that resonate with the vibrant, diverse beats of India's musical soul.

Dairy Nutrition
Analysis
Students explore the nutritional gems in India's dairy delights—from creamy curd to golden ghee—crafting personalized health plans that blend ancient wisdom with modern science, uniting biology lessons with holistic wellness traditions for a stronger, healthier Bharat.

Tea and Coffee
Testing
Students conduct a desi blind taste test with popular Indian chai and coffee brands, blending business research and flavor science to unravel consumer preferences in a flavorful, data-driven collaboration!

Online Delivery
Platforms
Students reimagine online grocery delivery by blending local geography with savvy biz hacks—turbocharging speed & slashing costs like a thela-wala on a mission! From chai-stop routes to hyperlocal hubs, their strategy is as desi as it gets!

Detergent Effectiveness Test
Students put popular detergent brands to the test, blending traditional wisdom with modern chemistry to uncover the ultimate stain-busting hero—merging shuddh science with desi practicality!

Telecom Network
Analysis
Students design an innovative model showcasing telecom networks, blending physics and tech to boost signal strength and coverage, paving the way for seamless Digital India connectivity—bridging villages and cities with cutting-edge, homegrown solutions!

Luxury Fashion Trend Forecasting
Students explore India’s rich textile heritage, decode Bollywood’s style evolution, and forecast luxury trends blending tradition with modernity—crafting a visionary roadmap for a premium brand at the crossroads of culture and commerce.

Smart TV
Interface Design
Students craft a vibrant, intuitive Smart TV interface inspired by India's diverse culture, blending cutting-edge tech with user-friendly design, as per the electronics giant's guidelines—making entertainment seamless and delightful for every Indian home!

Instant Noodles Flavor Innovation
Students craft a bold, masala-packed instant noodle flavor inspired by India's street food magic, then spice it up with a vibrant ad. campaign blending filmy beats and regional quirks—turning product innovation into a marketing fiesta that speaks to every desi heart.

Airline Travel Experience Improvement
Students reimagine air travel with innovative seat designs & personalized in-flight services, blending traditional hospitality with modern comfort. Their customer-centric model enhances the flying experience while aligning with airline business goals—making every journey feel like a royal Atithi Devo Bhava treat!

Ride-Sharing Pricing Strategy
Students decode India's ride-sharing pricing maze, blending data smarts and jugaad to revamp dynamic fares—making rides fairer for Mumbai's rush hour or Bangalore's rains, while keeping drivers and riders happy. A desi twist on surge pricing!

Water Purification
Test
Students analyze top bottled water brands, testing purity & mineral levels—unraveling the science behind hydration! From Himalayan springs to urban RO, they explore how chemistry impacts health, blending tradition with modern wellness. A sip of science for a healthier Bharat!

Hospitality and Hotel Chain Experience
Students craft a vibrant, India-inspired guest experience blueprint for a hotel chain, blending traditional hospitality with modern design—think royal haveli aesthetics, personalized atithi devo bhava service, and smart tech—merging business acumen with creative flair for unforgettable stays.

Car Safety Feature
Testing
Students road-test cutting-edge car safety tech in desi-style simulations, blending physics jugaad with life-saving innovation—because on our chaotic streets, a good airbag is as precious as grandma's gharelu nuskha for safety!

Cooking Oil
Quality Analysis
Students explore the sizzle and science behind India's favorite cooking oils! From golden mustard to coconut's aroma, discover how top brands balance health benefits and perfect tadka, blending chemistry with Ayurvedic wisdom for wholesome, flavorful cooking.

Personal Loan
Comparison
Students explore desi banking options, comparing personal loan terms across Indian banks to match customer needs—blending business acumen with financial literacy to guide smart choices for every Bharatiya borrower!

Virtual Storefront
Creation
Students craft a vibrant desi e-store using templates & samples from a popular e-commerce brand, mastering jugaad in digital marketing & business ops. A hands-on dive into India's booming online bazaar—blending tradition with tech-smart hustle!

Agricultural Sustainability Model
Students craft a vibrant desi mini-farm model using local soil, seeds, and eco-friendly materials from an agri-startup, blending traditional wisdom with modern science to celebrate sustainable farming—a tiny tribute to our Annadata and Prakriti!

Fashion and Weather Connection
Students design vibrant, weather-smart outfits using traditional fabrics and cutouts, blending monsoon-ready umbrellas with summer-cool cottons, discovering how climate shapes fashion—from snowy shawls to rainy chappals, celebrating desi flair while learning nature’s role in dressing right!

Fitness Routine
Planning
Students craft a vibrant fitness routine blending yoga, traditional drills, and modern wellness tools, guided by a holistic health company—bridging physical vitality with biological science in a dynamic celebration of movement and mindful living!

Space Exploration
Project
Students craft a vibrant space shuttle model using recycled materials, blending ancient jugaad ingenuity with modern science—where physics meets artistry, and engineering echoes sustainable swadeshi pride, inspired by ISRO's stellar achievements. A cosmic fusion of tradition and innovation!

Digital Content
Creation
Students craft a vibrant social media campaign for social change, leveraging a global tech giant's design tools. Blending digital savvy with storytelling, they champion local causes while mastering 21st-century skills—where innovation meets impact, one post at a time!

Music and Math
Fusion
Students blend math and music, crafting rhythmic patterns inspired by ancient Vedic calculations. They bring these to life with tabla beats, claps, and foot taps, merging tradition with innovation in a vibrant, soulful performance.

Pet Care
and Science
Students craft an eco-conscious pet care guide with Indian pet brands, blending biology and sustainability. From Ayurvedic remedies to upcycled toys, they champion mindful pet parenting, rooted in tradition and green innovation—nurturing paws and the planet together!

Eco-Tourism
Map
Students craft a vibrant 'Green Yatra Map,' showcasing eco-friendly travel gems across the country, blending geography and sustainability. Sponsored by a leading travel brand, this initiative celebrates India’s green havens and responsible tourism, inspiring journeys that protect our planet.

Waste Management
Model
Students craft eco-friendly waste management plans, designing vibrant kabaad bins inspired by local recycling heroes, blending tradition with innovation. Their initiative fosters Swachh Bharat values, turning trash to treasure while nurturing a greener, cleaner India!

Artificial Intelligence in Daily Life
Students craft a vibrant storyboard blending tech and tales, showcasing AI's magic in everyday life—from chai stalls to metro rides—using resources from a tech giant, merging computer science with creative writing in a truly desi digital saga.

Smart Home
Design
Students craft innovative smart home models using cutting-edge design kits from a tech giant, blending physics, creativity, and digital skills to build futuristic, sustainable living solutions inspired by local needs. A perfect fusion of tradition and tech brilliance!

Cosmetic Chemistry
Lab
Students craft Ayurveda-inspired skincare blends using local ingredients, mastering the alchemy of ancient wisdom and modern chemistry. From turmeric's glow to neem's purity, they learn sustainable formulation, celebrating India's rich botanical heritage while innovating natural beauty solutions.

Banking and Economics Simulation
Students design a 'Digital Rupee Sandbox,' blending math and economics, to simulate virtual banking transactions, mentored by a leading financial institution—empowering young minds to reimagine finance with a cutting-edge, India-first approach!

Urban Planning and Sustainability
Students craft a sustainable 'Bharat-inspired' city model using eco-friendly materials from a leading infrastructure brand, blending geography, environmental science, and traditional Indian art to showcase green urban living with a desi twist!

Personal Finance Workshop
Students craft a desi-style virtual investment plan using tools from a top finance firm, blending math and business skills to master the art of wealth creation—inspired by the savvy of Dalal Street and the wisdom of economic legends!

Energy Conservation Campaign
Students craft vibrant posters and innovative plans to conserve energy in schools, using eco-friendly materials from a renewable energy company, blending tradition with sustainability for a greener future.

Community Health and Hygiene
Students design a vibrant swachhata-inspired poster and lead an engaging Swachh Jeevan workshop, blending traditional Ayurvedic wisdom with modern hygiene practices—empowering communities for a healthier, cleaner Bharat!

Film and Advertising Creation
Students craft a vibrant 30-second ad. using a media giant’s toolkit, blending cinematic flair, street-smart creativity, and savvy marketing—just like a masala mix of ideas, making brands shine desi-style!

Food Supply
Chain Model
Students craft a vibrant, India-inspired supply chain flowchart for a food delivery startup, blending local logistics like dabbawalas’ efficiency with modern ops—ensuring spicy, timely deliveries from kirana stores to hungry customers!

Virtual Museum
Tour
Students craft a vibrant digital museum tour, blending timeless art, rich history, and cutting-edge tech, using curated resources from a heritage organization—bringing alive India’s cultural tapestry in an immersive, tech-powered experience.

Product Packaging Redesign
Students reimagine packaging for a beloved local product, infusing eco-friendly innovation with traditional wisdom, supported by a leading consumer goods brand—turning waste into worth, one sustainable wrap at a time!

Climate Change Art Installation
Students craft a vibrant jugaad installation from recycled waste, showcasing climate change's stark reality. Supported by an eco-conscious NGO, this desi innovation blends tradition with activism, turning trash into a powerful visual call for a greener Bharat.

Mental Health Awareness Poster
Students craft a vibrant poster blending psychology and art, promoting mental health awareness with a wellness brand’s resources—celebrating mindfulness through colours, culture, and creativity.

STEAM Toy
Prototyping
Students design innovative STEAM-powered toys using local materials, blending ancient wisdom with modern science. From eco-friendly channapatna robots to recycled paper puppets, young innovators merge tradition & tech, solving problems creatively while celebrating India's rich art-science legacy.

Historic Event
Reenactment
Students bring India's glorious past to life, donning vibrant traditional attire and wielding handcrafted props, as they reenact iconic historical moments—supported by a heritage organization dedicated to preserving the nation's rich cultural legacy.

Community Service Planning
Students craft and present a grassroots 'Seva Samriddhi' initiative, blending social studies with leadership by partnering with an NGO to address local challenges—empowering communities while honoring India's spirit of 'Antyodaya'.

Food Waste Reduction Model
Students craft a 'Zero Food Waste' school plan, blending eco-science and business smarts, inspired by local food brands and ancient 'Anna Daata' values. Data-driven, sustainable, and rooted in Bharatiya ethos—saving meals, nurturing futures!

Social Entrepreneurship Pitch
Young innovators across India craft impactful business solutions to tackle social challenges, guided by expert mentors from a vibrant desi incubator, blending grassroots wisdom with entrepreneurial zeal to ignite change!

Gaming and Strategy Design
Students craft vibrant board or digital games using a desi gaming company’s templates, blending ancient wisdom with modern strategy. From chaturanga-inspired logic to rangoli-rich designs, they innovate with jugaad and tactical brilliance, creating games as dynamic as Diwali and sharp as a guru’s shloka!

Recycling Awareness Campaign
Students launch a vibrant 'Recycle for Bharat' campaign, upcycling waste materials from a local eco-startup. Blending traditional art with eco-science, they craft compelling messages to inspire communities towards sustainable living – turning trash into treasure for a cleaner, greener India!

Literary Magazine
Creation
Students craft a vibrant desi literary magazine, blending storytelling, editing, and artistic design with templates from a renowned publisher—celebrating local voices, folklore, and modern creativity in a mithas-filled tribute to India’s rich literary heritage.

Art and Math
Fusion
Students craft vibrant geometric rangolis and kolams using premium art supplies, blending ancient symmetry with modern creativity—where precise angles meet bold hues, turning mathematical precision into a celebration of cultural artistry!

Fitness and Sports Analytics
Students craft a Khelo India-inspired performance boost plan, leveraging cutting-edge sports analytics and gear from top desi sports brands, blending data-driven insights with traditional PE to champion fitness and excellence on the field!

Smart Gadget
Prototype
Students craft a cutting-edge smart gadget prototype using a tech giant's resources, blending jugaad innovation with tech prowess to solve local challenges—showcasing India's youthful brilliance in merging frugal creativity with global standards!

Theatre and Language Learning
Students bring languages to life by crafting & performing vibrant multilingual plays, guided by a dynamic theatre troupe—blending cinematic flair, folk traditions, and classroom learning into a dramatic celebration of India’s linguistic diversity!

Mobile App
Development
Students innovate a mobile app prototype tackling local community challenges, blending coding skills with social impact, powered by a tech giant's resources—where digital prowess meets grassroots change for a brighter Bharat!

Eco-Friendly Festival Planning
Students design a swadeshi green festival—using biodegradable decor, upcycled crafts, and solar-powered stalls—partnering with eco-conscious vendors to blend traditional jugaad with modern sustainability, making their school event a vibrant celebration of India’s eco-wisdom and youthful innovation!

Data Visualization Workshop
Students design a dynamic 'Shiksha Analytics' dashboard, blending math and coding with a local data firm's tools, to visually track school performance—empowering educators with data-driven insights for a brighter, digitally-enabled future.
These activities not only make learning engaging but also help students connect theoretical knowledge with real-world applications, creating a holistic learning experience.
Product & Service Sector
Who can Partner with Pathanam
Daily / Regular Use
- Food Brands
- Snack Brands
- Fast Food Chains
- Dairy Brands
- Tea & Coffee Brands
- Soft Drink Brands
- Ice Cream Brands
- Bread & Bakery Brands
- Cereal Brands
- Chocolate & Confectionery Brands
- Packaged Juice Brands
- Biscuit & Cookie Brands
- Instant Noodle Brands
- Meat & Seafood Brands
- Cooking Oil & Ghee Brands
- Flour & Grain Brands
- Pickle & Chutney Brands
- Spices & Seasoning Brands
- Honey & Spread Brands
- Bottled Water Brands
Moderate Consumption Type (Weekly/Monthly Use)
- Beverage Brands (Energy Drinks)
- Plant-Based Food Brands
- Frozen Food Brands
- Frozen Pizza & Snack Brands
- Pasta & Sauce Brands
- Soup & Broth Brands
- Sports Drink Brands
- Coffee Chains
- Tea Chains
- Bottled Milk Brands
- Yogurt & Probiotic Brands
- Plant Milk & Alternative Dairy Brands
- Meal Replacement Brands
- Protein Powder & Supplement Brands
- Dried Fruit & Trail Mix Brands
- Nut & Seed Brands
- Health Bar Brands
- Chewing Gum Brands
- Candy & Mint Brands
- Jam & Jelly Brands
- Cake & Pastry Brands
- Instant Coffee & Tea Brands
- Meat Substitute Brands
- Ice Tea & Flavored Water Brands
Occasional Consumption Type
- Art Supplies
- Stationery
- Science Kits
- Eco-Friendly Products
- Sporting Goods
- Skincare Products
- Beauty and Personal Care Products
- Baby Care Products
- Pet Food and Accessories
- Toy Manufacturers
Service-Based Consumption (Frequent to Occasional)
- Mobile Phone Companies
- Telecommunication Companies
- E-Commerce Platforms
- Ride-Hailing Companies
- Hotel Chains
- Airline Companies
- Financial Institutions
- Banking Firms
- Insurance Companies
- Travel Industry
- Music Platforms
- Digital Marketing Platforms
Consumer Goods and Electronics
- Home Appliance Brands
- Consumer Electronics Brands
- Home Automation Brands
- Clothing Brands
- Luxury Clothing Brands
- Sportswear Brands
Infrastructure and Industry
- Automobile Brands
- Aerospace Industry
- Recycling Companies
- Infrastructure Companies
- Renewable Energy Firms
- Investment Companies
- Agro-Based Companies
- Pharmaceutical Companies
Education and Professional
- Educational Technology Firms
- Publishing Houses
- Health and Wellness Products
- Fitness and Wellness Brands
Education and Professional
- Vinegar and Cooking Brands
- Puffed Rice and Snack Mix Brands